Media Planner-Account Innovation Office, Marketplace Business (C&M)

Role summary

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This role plans and develops media solutions for Rakuten's marketplace merchants and advertising partners. Responsibilities are likely to include understanding client objectives, creating integrated media proposals, coordinating campaigns across Rakuten's digital platforms, managing stakeholders, and using performance data to improve results. Candidates should have experience in media planning, digital advertising, account management, marketing, or related fields, along with strong communication and presentation skills. An understanding of online marketplaces, advertising technology, campaign measurement, and customer behavior is valuable. The role also expects commercial awareness, creativity, analytical thinking, attention to detail, and the ability to work effectively with sales, product, and internal business teams. Japanese and English capability may be advantageous in Rakuten's international environment.

About the employer

Rakuten Group, Inc. is a major Japanese internet services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, online advertising, and professional sports. Its marketplace business connects consumers with merchants and brands, while the wider Rakuten ecosystem uses membership, data, and loyalty benefits to support customer engagement across services. Rakuten is known for its Rakuten Points program and for developing integrated digital business models. The company has a substantial presence in Japan and operates internationally through subsidiaries, partnerships, and technology businesses. Employees typically work in a fast-moving, commercially focused environment where collaboration across product, sales, marketing, data, and technology teams is important. This position sits within the marketplace business and focuses on creating media and advertising value for merchant and business customers.

Working in Japan

Japan offers strong opportunities in technology, e-commerce, advertising, finance, engineering, tourism, healthcare, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. The culture combines professionalism, punctuality, respect for hierarchy, and careful attention to service, while younger workplaces are becoming more flexible and internationally minded. Tokyo provides extensive career options, efficient public transport, excellent food, and a busy urban lifestyle, although housing and commuting can be expensive. Other regions offer lower costs, more space, and easier access to nature. Foreign professionals generally need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services visa, with employer sponsorship and documentation required. Highly skilled professionals may qualify for faster permanent-residency routes. Before relocating, arrange housing, health insurance, tax registration, and a residence card. Learning practical Japanese greatly improves daily life, workplace communication, and integration, even when the job uses English.