EC Consultant, Rakuten ichiba – EC Consulting Department (Tokyo) (C&M)

Role summary

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The EC Consultant supports Rakuten Ichiba merchants by analyzing store performance, identifying growth opportunities, and recommending practical improvements in merchandising, promotions, customer engagement, and sales strategy. The role typically requires business-level Japanese, strong communication and presentation skills, analytical ability, and experience in e-commerce, consulting, account management, sales, marketing, or retail. Candidates are expected to build trusted relationships with merchants, understand their business challenges, manage multiple accounts, and turn data into clear commercial actions. A proactive, results-oriented approach and comfort working in a fast-paced, target-driven environment are important. Experience with digital marketing, online marketplaces, Excel, and performance reporting is advantageous.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. Its businesses span online retail, fintech, mobile communications, travel, digital content, advertising, and professional sports. Rakuten Ichiba is the company’s flagship online marketplace, connecting consumers with a large network of merchants across Japan and internationally. The company operates an integrated membership and loyalty ecosystem, allowing users to earn and spend Rakuten Points across different services. Rakuten is known for its entrepreneurial culture, emphasis on data and technology, and diverse workforce. Employees often work in cross-functional, international teams, with opportunities to support digital transformation for merchants and customers. The EC Consulting Department focuses on helping marketplace sellers improve their online businesses, increase sales, and make effective use of Rakuten’s platform, marketing tools, and customer data.

Working in Japan

Japan offers strong opportunities in technology, e-commerce, consulting, finance, manufacturing, hospitality, education, and healthcare. Tokyo has the largest concentration of international employers and generally offers the highest salaries, while Osaka, Nagoya, Fukuoka, and Sapporo can provide lower living costs and growing job markets. Japanese workplace culture values punctuality, preparation, teamwork, respect, and relationship building. Daily life is convenient, safe, and supported by excellent public transport, although housing and commuting costs in Tokyo can be high. English-only roles exist, especially in global technology companies, but Japanese ability greatly improves career options and integration. Foreign employees usually need an appropriate work visa, commonly sponsored by the employer; requirements depend on qualifications and job type. Before relocating, arrange housing, health insurance, a residence card, banking, and tax registration. Japan’s distinct regions offer different lifestyles, from urban convenience to quieter coastal and mountain communities.