EC Consultant, Rakuten ichiba – Merchant Growth Section, EC Consulting Department (Tokyo) (C&M)

Role summary

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The EC Consultant supports Rakuten Ichiba merchants in growing online sales through data analysis, business planning, promotional strategy, storefront improvement, and ongoing consulting. Candidates should have experience in e-commerce, sales, consulting, digital marketing, account management, or a related commercial field. Strong communication, analytical, presentation, and problem-solving skills are expected, along with the ability to build trusted relationships with merchants and manage several initiatives at once. Japanese communication ability is likely essential for working with domestic merchants, while English may be useful in a global business environment. The successful candidate is expected to be commercially minded, customer-focused, proactive, adaptable, and comfortable using data to recommend practical growth actions.

About the employer

Rakuten Group, Inc. is a major Japanese internet services company founded in 1997 and headquartered in Tokyo. Its businesses cover e-commerce, fintech, mobile communications, travel, digital content, advertising, and online services. Rakuten Ichiba is the group’s flagship marketplace, connecting consumers with a large network of merchants across Japan. The company operates a broad membership and loyalty ecosystem, allowing customers to earn and use Rakuten Points across different services. Rakuten has an international workforce and promotes a culture centered on innovation, entrepreneurship, customer value, and data-driven business growth. Employees often work in fast-moving, cross-functional teams and may support both Japanese and international initiatives. The EC Consulting Department focuses on helping merchants improve their marketplace performance and expand sales through strategic advice, campaigns, analytics, and operational support.

Working in Japan

Japan offers strong opportunities in technology, e-commerce, finance, manufacturing, tourism, healthcare, education, and international business. Tokyo has the largest concentration of professional roles and offers excellent transport, restaurants, entertainment, and global communities, although housing and commuting can be expensive. Japanese workplace culture generally values punctuality, teamwork, respect, careful preparation, and long-term relationship building. Major cities provide convenient, safe lifestyles, while regional areas offer lower costs, more space, and access to nature. Foreign nationals normally need an appropriate work visa, commonly sponsored by the employer; requirements depend on qualifications, education, and job duties. Relocating usually involves arranging housing, residence registration, health insurance, a bank account, and a phone contract. Learning practical Japanese greatly improves daily life and career prospects, even when the workplace uses English. Japan’s four main islands are Honshu, Hokkaido, Kyushu, and Shikoku, with many smaller islands offering distinct climates and lifestyles.