Brand Activation & Event Operations Member (Sports & Entertainment) - Marketing Division

Role summary

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This role supports brand activation and event operations for Rakuten’s sports and entertainment businesses. Typical requirements include experience in marketing, event planning, sponsorship activation, promotions, or project coordination; strong organizational and communication skills; and the ability to manage multiple stakeholders, vendors, schedules, and budgets. Japanese and English proficiency may be valuable, particularly when working with international partners. The successful candidate is expected to be hands-on, detail-oriented, commercially aware, and comfortable working on-site during events, including evenings or weekends when required. A genuine interest in sports, entertainment, and consumer engagement, along with the flexibility to respond quickly in a fast-moving environment, will be important.

About the employer

Rakuten, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and loyalty services. The company also invests heavily in sports and entertainment, including professional sports teams, sponsorships, streaming, and live events. Rakuten’s business model connects its services through the Rakuten membership and points ecosystem, giving customers and partners an integrated digital experience. The company has an international workforce and works with global brands, technology providers, and sporting organizations. Employees typically operate in a fast-paced, entrepreneurial environment where cross-functional collaboration, innovation, and customer-focused marketing are strongly emphasized.

Working in Japan

Japan offers opportunities in technology, e-commerce, marketing, finance, tourism, manufacturing, education, and international business, with Tokyo, Osaka, and Fukuoka hosting many multinational employers. The culture values punctuality, teamwork, respect, and careful attention to detail, while social life ranges from traditional festivals and temples to contemporary food, music, sports, and entertainment. Japan provides excellent public transport, reliable infrastructure, high-quality healthcare, and diverse housing, though Tokyo living costs can be high. English-speaking roles exist, but Japanese ability significantly improves career and daily-life options. Most foreign employees need an appropriate work visa, commonly sponsored by their employer; requirements depend on qualifications and job type. Relocating usually involves securing a residence card, registering an address, arranging health insurance, and setting up banking and phone services. Japan’s regions offer very different lifestyles, from urban convenience to quieter coastal and mountain communities.