Manager Brand and Marketing Programme

Role summary

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The Manager, Brand and Marketing Programme role is expected to lead and coordinate strategic brand and marketing initiatives for Emirates. Candidates typically need a degree in marketing, communications, business, or a related discipline, together with substantial experience managing integrated campaigns, brand programmes, agencies, budgets, and multiple stakeholders. Strong project management, commercial awareness, communication, presentation, and analytical skills are important. The successful candidate should be able to turn brand strategy into measurable programmes, maintain consistent brand standards across markets and channels, manage timelines and risks, and work effectively with internal teams and external partners. Experience in aviation, travel, luxury, or a major international brand would be advantageous.

About the employer

Emirates is the international airline group based in Dubai and one of the world's best-known long-haul carriers. Founded in 1985, the airline operates a large wide-body fleet and connects Dubai with destinations across the Middle East, Asia, Africa, Europe, the Americas, and Australasia. Emirates is recognised for its premium onboard product, global workforce, extensive entertainment offering, and strong investment in brand marketing and customer experience. The wider Emirates Group includes aviation, airport services, catering, travel, and related businesses, with Dubai serving as its main hub. Employees work in a highly international environment where collaboration across cultures, service quality, innovation, and commercial performance are important. Benefits may include competitive pay, travel privileges, medical coverage, annual leave, and relocation support, depending on the position and employment package.

Working in United Arab Emirates

The United Arab Emirates is not an island, but it is a federation of seven emirates, with Dubai and Abu Dhabi offering the largest range of professional opportunities. Strong sectors include aviation, tourism, logistics, finance, technology, retail, construction, healthcare, and marketing. The culture combines Islamic traditions, hospitality, and a highly international expatriate community; respectful dress and behaviour are expected in public and workplaces. Lifestyle options range from beaches, desert activities, and shopping to restaurants, arts, and major sporting events. Most expatriates work under employer-sponsored residence visas, while dependants may be sponsored subject to current salary and immigration rules. Employers commonly arrange work permits and may provide health insurance, flights, or relocation allowances. New arrivals should budget carefully for housing, deposits, transport, schooling, and summer heat. Dubai is convenient and cosmopolitan, although accommodation and private education can be expensive.