Brand and Marketing Manager

Role summary

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The Brand and Marketing Manager is expected to develop and deliver brand, marketing and communications initiatives that strengthen Emirates’ global image and support commercial objectives. Requirements typically include a bachelor’s degree in marketing, communications, business or a related field, along with substantial experience in brand management, integrated campaigns and marketing planning. The successful candidate should have strong strategic thinking, project management, budgeting and stakeholder-management skills, with experience working across markets and channels. Excellent written and verbal communication, commercial awareness, creativity and the ability to manage agencies and multiple deadlines are essential. Familiarity with aviation, travel or other international consumer brands is advantageous. The candidate will be expected to protect brand standards, measure campaign effectiveness and collaborate with internal teams and external partners.

About the employer

Emirates is the international airline group based in Dubai and one of the world’s best-known aviation brands. Founded in 1985, the airline operates an extensive passenger and cargo network from its hub at Dubai International Airport, connecting the Middle East with destinations across Europe, Asia, Africa, the Americas and Australasia. Emirates is recognised for its premium onboard product, large wide-body fleet and globally focused customer experience. The wider Emirates Group includes aviation, airport services, travel, hospitality and related businesses, creating opportunities across commercial, operational, technical and corporate functions. Employees may receive competitive tax-free salaries, travel benefits, medical coverage, annual leave and relocation support, subject to role and contract terms. The company’s multicultural workforce reflects the international nature of Dubai and its global customer base.

Working in United Arab Emirates

The United Arab Emirates is not an island but a federation of seven emirates, with Dubai and Abu Dhabi offering the largest range of professional opportunities. Aviation, tourism, logistics, finance, technology, retail and marketing are major employment sectors. The culture combines Islamic traditions, hospitality and a highly international lifestyle; respectful dress and behaviour are expected, especially in formal or religious settings. Life is modern and convenient, with excellent transport, restaurants, beaches, shopping and entertainment, although summer heat is intense and housing can be expensive. Most overseas employees need an employer-sponsored residence visa, normally arranged after receiving a job offer; medical checks and identity registration are usually required. Employers may also assist with flights, accommodation or relocation. Candidates should verify contract benefits, probation terms, schooling, insurance and housing costs before moving.