F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for promoting the hotel’s restaurants, bars, banquets, catering and other food and beverage services. Requirements typically include a diploma or degree in hospitality, business or marketing, relevant hotel or sales experience, strong communication skills and commercial awareness. The successful candidate is expected to develop corporate and event accounts, generate new business, manage client relationships, prepare proposals, achieve revenue targets and coordinate closely with operations to ensure smooth delivery. Confidence in presenting, negotiation ability, local market knowledge and flexibility to work evenings, weekends or during events are important. Experience with Shangri-La, luxury hospitality or Malaysian business networks would be advantageous.

About the employer

Shangri-La Hotels and Resorts is a Hong Kong-based luxury hospitality group with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The brand is known for personalised service, strong Asian hospitality values and upscale accommodation, dining, wellness and meeting facilities. In Malaysia, Shangri-La operates prominent properties in destinations such as Kuala Lumpur, Penang and Kota Kinabalu. Its hotels serve leisure travellers, corporate guests, weddings, conferences and local diners, creating a broad market for food and beverage sales. Employees generally work in a structured international hotel environment, with opportunities to develop skills in sales, guest relations, operations and leadership. Benefits and employment conditions vary by property, position and local regulations.

Working in Malaysia

Malaysia is not one island but a country with diverse mainland and island destinations, including Langkawi, Penang, Sabah’s islands and parts of Borneo. Hospitality, food and beverage, tourism, events and sales roles are common in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and resort areas. Life combines modern cities, tropical weather, excellent food and a multicultural society influenced by Malay, Chinese, Indian and indigenous traditions. The lifestyle can be relaxed near the coast, while major cities offer stronger transport, shopping and professional networks. Foreign nationals normally need an employer-sponsored work permit, commonly arranged through the Employment Pass process; approval depends on qualifications, salary and immigration rules. Check current requirements with the employer and Malaysian authorities before relocating. Consider accommodation, healthcare, local transport, insurance and tax registration. English is widely used in hotels, although Malay and other languages are valuable for local customer relationships.