Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand strategy, marketing communications, and day-to-day brand management across the group. Typical requirements include a degree or diploma in marketing, communications, public relations, business, or a related field, along with relevant experience in hospitality, luxury brands, content, or campaign coordination. Strong written and spoken English is expected; Cantonese and Mandarin may be advantageous. The candidate should be organised, detail-oriented, commercially aware, and comfortable coordinating with hotels, agencies, and internal stakeholders. Experience with digital marketing, social media, presentations, and project administration would be useful. The role requires professionalism, creativity, sound judgement, and the ability to manage multiple deadlines in an international environment.

About the employer

Shangri-La Group is a global luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is known for its Shangri-La Hotels and Resorts brand, together with affiliated brands serving luxury, lifestyle, and extended-stay guests. Shangri-La places strong emphasis on warm Asian hospitality, personalised service, colleague development, responsible business practices, and memorable guest experiences. Its Hong Kong corporate operations support brand standards, commercial strategy, marketing, finance, technology, and hotel performance across the wider group. Working for Shangri-La can provide exposure to a multicultural environment, international projects, and the operating standards of a well-established luxury hospitality organisation.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, aviation, marketing, and international business. The city is fast-paced, highly connected, and culturally diverse, combining Cantonese traditions with global influences. Employees can enjoy excellent public transport, varied restaurants, hiking trails, beaches, museums, nightlife, and convenient access to nearby islands and mainland China. Housing is expensive, especially in central districts, so many newcomers consider areas such as Kowloon, the New Territories, or Hong Kong Island neighbourhoods outside the core business zones. Foreign professionals normally require an employment visa sponsored by their employer, usually under the General Employment Policy; eligibility depends on qualifications, experience, salary, and whether a suitable local candidate is available. Employers often assist with visa documentation, but relocation packages vary. A valid passport, employment contract, proof of qualifications, and medical or supporting documents may be required.