Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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This role supports Shangri-La’s brand strategy and guardianship across markets, helping protect brand standards, strengthen positioning and ensure consistent customer experiences. Typical requirements include a degree in marketing, business, communications or a related discipline, along with several years of experience in brand management, marketing strategy, hospitality or a multinational organization. The successful candidate should be commercially minded, highly organized and confident working with senior stakeholders and cross-functional teams. Strong communication, presentation, project management and analytical skills are expected, together with an understanding of premium hospitality, customer trends and digital marketing. The role requires sound judgment, attention to detail and the ability to manage multiple projects in a fast-paced international environment.

About the employer

Shangri-La Group is a major luxury hospitality company headquartered in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Kerry Hotels, JEN and Traders. The group is known for warm Asian hospitality, premium guest service and distinctive destination experiences. Its portfolio includes luxury urban hotels, beach resorts, residences and dining establishments. Shangri-La places strong emphasis on service quality, employee development, responsible business practices and long-term customer relationships. The company employs a diverse international workforce and offers careers in hotel operations, corporate functions, commercial strategy, finance, technology and guest experience. A role in brands strategy would typically work across corporate and property teams to strengthen brand consistency, relevance and commercial performance.

Working in Hong Kong

Hong Kong is a dynamic coastal city made up of Hong Kong Island, Kowloon and the New Territories, with excellent links to nearby islands and mainland China. Job opportunities are strong in hospitality, finance, retail, technology, aviation, professional services and luxury brands. The culture blends Cantonese traditions with international influences, and English is widely used in business. Life is fast-paced, highly connected and convenient, with outstanding public transport, diverse dining, hiking trails and beaches. Housing is expensive, especially in central districts, so many professionals consider areas such as Kowloon, the New Territories or outlying islands. Foreign employees generally need an employment visa sponsored by their employer, usually under the General Employment Policy, and must demonstrate a suitable job, qualifications and market-appropriate salary. Employers may assist with visa applications, relocation and accommodation, although benefits vary. New arrivals should budget carefully for rent, deposits, healthcare and daily expenses.