Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR supports Shangri-La Singapore’s communications and marketing activities. Responsibilities typically include developing written and visual content, managing social media channels, coordinating media relations, supporting campaigns, preparing press materials, and protecting the hotel’s brand image. Candidates are expected to have a degree or diploma in marketing, communications, public relations, journalism, or a related field, along with several years of relevant experience, preferably in hospitality, lifestyle, or luxury brands. Strong writing, editing, storytelling, organisation, and stakeholder-management skills are important. The successful candidate should be creative, commercially aware, digitally confident, detail-oriented, and comfortable working to deadlines in a fast-paced hotel environment.

About the employer

Shangri-La Group is a global luxury hospitality company founded in Hong Kong, operating hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The group is recognised for its Asian-inspired hospitality, strong service culture, and premium properties in major cities and resort destinations. Shangri-La Singapore is a leading five-star hotel set in extensive gardens near Orchard Road, offering guestrooms, suites, restaurants, event facilities, wellness services, and family-focused experiences. The company places emphasis on genuine care, personalised service, colleague development, sustainability, and delivering memorable guest experiences. Marketing and public relations teams help communicate the hotel’s offerings, reputation, partnerships, events, and brand values to local and international audiences.

Working in Singapore

Singapore is a compact, highly connected island city with strong opportunities in hospitality, tourism, marketing, public relations, technology, finance, and international business. The culture is multicultural, with English widely used alongside Mandarin, Malay, and Tamil. Life is safe, efficient, and convenient, with excellent public transport, modern healthcare, diverse food, shopping, arts, and outdoor spaces. Housing can be expensive, particularly in central areas, so many newcomers choose shared accommodation or locations near MRT lines. International employees generally need employer-sponsored permission to work, such as an Employment Pass for qualifying professional roles or an S Pass for eligible technical positions; requirements and salary thresholds can change. Candidates should confirm current rules with Singapore’s Ministry of Manpower. Relocation commonly involves securing an offer, arranging the pass, finding housing, obtaining insurance, and setting up banking and telecommunications.