Manager/ Senior Manager, Digital Acquisition

Role summary

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The Manager/Senior Manager, Digital Acquisition is expected to lead Shangri-La’s online customer acquisition strategy across paid search, social media, display, metasearch, affiliate and other digital channels. The role typically requires a bachelor’s degree in marketing, business, communications or a related field, along with several years of performance marketing or digital acquisition experience, preferably in hospitality, travel or luxury brands. Candidates should be confident using analytics, marketing automation, CRM and advertising platforms, and be able to manage budgets, agencies and regional stakeholders. Strong commercial awareness, data interpretation, communication skills and fluency in English are expected; Cantonese or Mandarin may be advantageous. Success is measured through qualified traffic, direct bookings, conversion, revenue growth and return on advertising investment.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving business and leisure travellers through luxury accommodation, dining, meetings and wellness services. The group is known for Asian-inspired hospitality, personalised service and its long-standing emphasis on genuine care. Shangri-La employs thousands of people across multiple countries and supports careers in hotel operations, commercial functions, technology, finance and corporate services. The organisation continues to develop its digital capabilities, loyalty ecosystem and direct booking channels while maintaining a strong focus on guest experience. A Hong Kong-based digital acquisition position may involve collaboration with hotels, regional offices, agencies and global commercial teams.

Working in Hong Kong

Hong Kong is a compact, highly international city with strong opportunities in hospitality, tourism, finance, technology, retail, marketing and regional business development. Its diverse culture combines Cantonese traditions, international influences, excellent food and major events throughout the year. Urban life is fast-paced, though beaches, hiking trails and outlying islands provide easy escapes. Public transport is efficient, and most professionals live in areas such as Kowloon, Hong Kong Island or the New Territories. Rents can be high, particularly near business districts, so many newcomers choose well-connected neighbourhoods farther from Central. Eligible foreign professionals generally require an employer-sponsored employment visa, usually supported by a confirmed offer, relevant qualifications and experience. Employers commonly assist with sponsorship, documentation and relocation guidance, but applicants should confirm current Immigration Department requirements. Cantonese is widely spoken; English is common in business, and Mandarin is increasingly useful.