Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La's brand marketing and festive campaigns in Hong Kong. Responsibilities typically include planning and executing seasonal promotions, coordinating creative content and communications, managing agency and stakeholder relationships, supporting social media and digital marketing, and monitoring campaign performance. Candidates should have a degree in marketing, communications, hospitality, or a related discipline, with several years of experience in luxury hospitality, lifestyle, retail, or brand marketing. Strong project management, writing, presentation, organization, and communication skills are expected, along with commercial awareness and attention to detail. Experience developing festive campaigns and working with multiple departments is advantageous. The role requires someone creative, proactive, reliable, culturally aware, and comfortable working to tight deadlines.

About the employer

Shangri-La is a luxury hospitality group founded in Hong Kong and known for its Asian-inspired approach to service, gracious hospitality, and strong emphasis on guest experience. The group operates hotels, resorts, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. Shangri-La properties commonly offer accommodation, dining, events, wellness, and business facilities, serving leisure travelers, corporate guests, and local communities. The company places importance on service excellence, employee development, cultural understanding, and responsible business practices. In Hong Kong, Shangri-La operates prominent luxury hotels and provides career opportunities across hotel operations, culinary services, sales and marketing, finance, engineering, wellness, and corporate functions. This role would support the group’s brand presence and festive commercial activity in a competitive luxury market.

Working in Hong Kong

Hong Kong is a compact coastal city made up of Hong Kong Island, Kowloon, the New Territories, and numerous outlying islands. It offers strong opportunities in hospitality, tourism, finance, retail, technology, trade, and professional services. The culture blends Cantonese traditions with international influences, while English is widely used in business and hotels. Life is energetic and convenient, with excellent public transport, dense urban neighborhoods, diverse dining, shopping, beaches, hiking trails, and easy access to nature. Living costs, particularly rent, are high, so accommodation and benefits should be considered carefully. Foreign professionals generally require an employment visa sponsored by their employer, usually under the General Employment Policy, and must meet qualification and salary requirements. Employers normally assist with documentation, while dependants may apply for dependant visas. New arrivals should arrange housing, medical coverage, banking, and an identity card after approval.