F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for promoting the hotel's restaurants, bars, catering and food-and-beverage events to corporate clients, travel partners and local customers. Typical requirements include a diploma or degree in hospitality, sales or business, relevant hotel or restaurant sales experience, strong communication skills and good knowledge of the local market. Fluency in English is generally expected, with additional languages an advantage. The successful candidate should be target-driven, confident in negotiations, well presented and able to build lasting client relationships. The role also involves preparing proposals, conducting sales calls and presentations, coordinating with operations, monitoring revenue performance and representing Shangri-La professionally at industry events.

About the employer

Shangri-La is a luxury hospitality group founded in Asia and headquartered in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international destinations. The brand is known for warm Asian hospitality, high service standards and premium accommodation, dining, wellness and conference facilities. Shangri-La properties typically serve leisure travellers, corporate guests, tour groups and major events, creating opportunities across hotel operations, food and beverage, sales, finance and guest services. In Malaysia, the group has established properties in major destinations and is recognised as an international employer offering structured procedures, multicultural teams and career development opportunities. Benefits and working conditions vary by property, position and local employment regulations.

Working in Malaysia

Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Sabah and other resort destinations. F&B, hotel sales, events and tourism roles are strongest in major cities and islands, although competition can be high for international brands. Local culture is multicultural, combining Malay, Chinese, Indian and indigenous influences, with English widely used in business and tourism. Lifestyle costs are moderate compared with many global cities; Kuala Lumpur is urban and busy, while Langkawi and Penang offer a more relaxed coastal setting. Foreign employees normally need an employment pass sponsored by the hiring company, and should not begin work before approval. Employers usually guide applicants through immigration paperwork, medical checks and relocation arrangements. Candidates should confirm salary, accommodation, transport, insurance, tax and leave provisions before accepting an offer.