Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand strategy, marketing initiatives and brand standards across hotels and corporate functions. Requirements typically include a degree in marketing, communications, business or a related field, plus relevant experience in brand management, hospitality marketing or coordination. Strong written and verbal communication, project management, research, presentation and stakeholder-management skills are expected. The successful candidate should be detail-oriented, commercially aware, creative and comfortable working with regional and hotel teams. Familiarity with digital marketing, content development and market trends is advantageous. Fluency in English is generally required, while Cantonese or Mandarin may be beneficial for a Hong Kong-based position.

About the employer

Shangri-La Group is a major luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets. The group is known for its Shangri-La luxury brand, as well as brands such as Kerry Hotels, JEN by Shangri-La and Traders Hotels. Its properties offer accommodation, dining, meetings, events, wellness and leisure services. Shangri-La places strong emphasis on Asian hospitality, personalised guest service, employee development and responsible business practices. A corporate brand role may involve supporting consistent positioning, communications and customer experiences across different markets, while working with hotel, regional and global stakeholders.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing and regional corporate services. Its culture combines Cantonese traditions, international influences, excellent food and a fast-paced business environment. Lifestyle options range from dense urban districts and vibrant nightlife to hiking trails, beaches and outlying islands. Public transport is efficient, and most professionals live in areas such as Hong Kong Island, Kowloon or the New Territories. Overseas employees generally need an employment visa sponsored by a Hong Kong employer; applications usually require a confirmed job, relevant qualifications or experience and proof that the role cannot easily be filled locally. Dependants may apply for related visas. Relocation costs and housing can be high, so candidates should clarify salary, medical coverage, bonuses and any accommodation assistance before accepting an offer.