Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, standards and long-term positioning across markets and properties. Responsibilities typically include coordinating brand guidelines, reviewing marketing materials, protecting brand consistency, supporting campaigns and partnerships, preparing reports and insights, and working with regional and hotel teams. Candidates are expected to have a degree in marketing, communications, business or a related field, with several years of experience in branding, marketing, hospitality or a similar corporate environment. Strong project management, writing, presentation, stakeholder coordination and analytical skills are important. Experience with premium or luxury brands and an understanding of Asian markets would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for its warm Asian hospitality, distinctive service culture and premium properties under the Shangri-La, Kerry, JEN and Traders brands. Its portfolio includes city hotels, beach resorts, restaurants, wellness facilities and event venues. The company employs colleagues from many nationalities and places strong emphasis on guest experience, service excellence, responsible business and people development. A corporate brand role in Hong Kong would typically involve collaboration with regional offices, hotel teams, creative agencies and commercial departments to maintain a consistent identity while allowing local market adaptation.

Working in Hong Kong

Hong Kong is a compact international city made up of Hong Kong Island, Kowloon and the New Territories, with excellent transport, busy commercial districts, beaches, hiking trails and nearby islands. Major opportunities exist in hospitality, finance, retail, technology, professional services, marketing and creative industries. The culture blends Cantonese traditions, international business practices, festivals, outstanding food and a fast-paced urban lifestyle. Housing can be expensive, although public transport is reliable and some employers provide allowances or accommodation support. Foreign professionals generally need an employment visa sponsored by a Hong Kong employer; the company normally submits the application and the candidate must meet education and experience requirements. Relocating employees should arrange health insurance, banking, accommodation and documentation before arrival. Hong Kong offers strong career exposure, but applicants should budget carefully for rent and daily expenses.