Manager/ Senior Manager, Digital Acquisition

Role summary

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The Manager/Senior Manager, Digital Acquisition is expected to lead Shangri-La’s digital customer acquisition strategy across paid search, social media, display, metasearch, partnerships and other online channels. Requirements typically include a degree in marketing, business, communications or a related field, with several years of digital marketing or performance acquisition experience, preferably in hospitality, travel or luxury brands. The candidate should be analytical, commercially minded and confident managing budgets, agencies and regional stakeholders. Strong knowledge of campaign optimisation, conversion tracking, SEO/SEM, CRM integration and performance reporting is expected. Excellent communication skills, creativity and the ability to deliver measurable revenue and customer growth are essential.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. The group is known for Asian-inspired hospitality, personalised service and high-quality accommodation, dining, wellness and meeting experiences. Its Hong Kong operations include prominent luxury properties serving business travellers, leisure guests and major events. Shangri-La employs a large international workforce and offers careers across hotel operations, commercial functions, technology, finance and corporate services. Digital acquisition roles support the group’s efforts to strengthen direct bookings, grow loyalty engagement and reach travellers through data-led marketing and modern digital channels.

Working in Hong Kong

Hong Kong is a fast-paced international city with strong opportunities in hospitality, tourism, finance, technology, retail and digital marketing. Although best known for its urban centre, it also includes islands such as Hong Kong Island, Lantau and Lamma, as well as extensive countryside and beaches. The culture blends Cantonese traditions with global influences; English is widely used in business, while Cantonese and Mandarin are valuable locally. Life is energetic and convenient, with excellent public transport, diverse dining, shopping and entertainment, though housing can be expensive. Eligible overseas professionals generally need an employment visa sponsored by a Hong Kong company, commonly through the General Employment Policy, with approval based on qualifications, experience and a confirmed job offer. Employers may assist with visa paperwork, relocation and accommodation guidance. New arrivals should budget carefully for rent, healthcare, transport and initial living costs.