Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns in Hong Kong. Requirements typically include a degree or diploma in marketing, communications, public relations, hospitality, or a related field, together with several years of experience in luxury hotels, lifestyle brands, public relations, or integrated marketing. Strong project management, copywriting, presentation, digital marketing, and stakeholder coordination skills are expected. The successful candidate should be creative, commercially aware, highly organised, and comfortable managing agencies, media partners, hotel teams, and external suppliers. Fluency in English and Chinese, including Cantonese, is generally advantageous. The role also requires flexibility during busy festive periods and the ability to deliver polished campaigns that strengthen brand awareness, guest engagement, and revenue.

About the employer

Shangri-La is a luxury hospitality group founded in Hong Kong and recognised for its Asian-inspired approach to service, gracious hospitality, and distinctive guest experiences. The group operates hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving luxury leisure travellers, business guests, families, and corporate clients. Shangri-La hotels are known for attentive service, high-quality dining, wellness facilities, elegant event spaces, and strong local connections. In Hong Kong, the company operates prominent properties including Island Shangri-La and Kowloon Shangri-La. Employees typically work in a multicultural environment with opportunities to support major celebrations, international campaigns, luxury events, and long-term career development within the wider hospitality group.

Working in Hong Kong

Hong Kong is a compact, energetic destination made up of Hong Kong Island, Kowloon, the New Territories, and surrounding islands. It offers strong opportunities in luxury hotels, tourism, restaurants, retail, finance, technology, events, and professional services. Cantonese is widely spoken, while English is common in business and hospitality; Mandarin is also useful. Life is fast-paced, safe, convenient, and highly connected, with excellent public transport, diverse food, hiking trails, beaches, shopping, and cultural attractions. Rent is expensive, particularly on Hong Kong Island, so many employees choose Kowloon or the New Territories for better value. Most overseas professionals need an employment visa sponsored by their employer, and the company normally supports the application. Applicants should prepare qualifications, employment records, a valid passport, and proof of relevant experience. New arrivals should budget for housing deposits, transport, healthcare, and initial living costs before relocating.