Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand standards, communications and marketing initiatives across the Hong Kong office or hotel operations. Requirements typically include a degree or diploma in marketing, communications, public relations, hospitality or a related field, along with relevant experience in brand coordination, content creation, campaign support or administration. Strong written and verbal English is expected; Cantonese and Mandarin are valuable in Hong Kong. The successful candidate should be organised, detail-oriented, commercially aware and comfortable coordinating with internal departments, agencies and business partners. Familiarity with digital media, social platforms, brand guidelines and basic reporting is advantageous. The role requires professionalism, creativity, responsiveness and the ability to manage multiple deadlines in a fast-paced hospitality environment.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts and properties across Asia, the Middle East, Europe, North America and other international markets. The group operates under the Shangri-La, Kerry, JEN and Traders brands, offering luxury accommodation, dining, meetings, wellness and lifestyle experiences. Shangri-La is recognised for its Asian-inspired hospitality, personalised service and emphasis on genuine care for guests and colleagues. Its Hong Kong presence includes prominent city hotels and corporate operations, providing opportunities in hotel management, marketing, finance, food and beverage, guest services and corporate support. Employees typically work in multicultural environments and may benefit from structured training, internal mobility, service-focused leadership and exposure to a global luxury brand.

Working in Hong Kong

Hong Kong is a compact, highly connected city and island territory with strong opportunities in hospitality, tourism, finance, retail, technology and professional services. Its culture combines Cantonese traditions, international influences, festivals, excellent dining and a fast-paced working style. Lifestyle options range from dense urban neighbourhoods and vibrant nightlife to beaches, hiking trails and outlying islands. Public transport is efficient, and English is widely used in business, while Cantonese is valuable for daily life and customer-facing roles. Foreign employees normally require an employment visa sponsored by their employer; applicants must demonstrate a confirmed job, relevant qualifications or experience and suitable remuneration. Relocation costs can be high, particularly rent, so researching districts and budgeting carefully is important. Hong Kong also offers extensive healthcare, shopping and international community networks.