Manager/ Senior Manager, Digital Acquisition

Role summary

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The Manager/Senior Manager, Digital Acquisition is expected to lead digital customer acquisition for Shangri-La’s hotels, resorts, and related hospitality businesses in Hong Kong. Responsibilities typically include developing paid media and performance marketing strategies, managing search, social, display, and other digital channels, optimizing campaigns against revenue and return-on-investment targets, and using analytics to improve conversion and customer growth. Candidates should have substantial experience in digital marketing, acquisition, e-commerce, or performance media, preferably within hospitality, travel, or luxury brands. Strong analytical, communication, budgeting, agency-management, and stakeholder skills are required. The successful candidate will be commercially minded, comfortable with data, able to manage multiple markets and projects, and capable of turning insights into measurable business results.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Founded in 1971, the group is known for its distinctive Asian hospitality, attentive service, and high-end properties under the Shangri-La brand, alongside brands such as Kerry Hotels, JEN by Shangri-La, and Traders. Its portfolio serves leisure travelers, corporate guests, meetings, events, and long-stay customers. Shangri-La emphasizes warm service, personalized experiences, responsible business practices, and strong local connections. Corporate and regional teams support hotel operations through functions including marketing, digital commerce, revenue management, finance, technology, and human resources. A digital acquisition role would typically work across hotel and corporate stakeholders to grow direct bookings, customer engagement, and online revenue through measurable marketing activity.

Working in Hong Kong

Hong Kong is a compact, international city built around Victoria Harbour, with Hong Kong Island, Kowloon, and the New Territories connected by an excellent MTR network, buses, ferries, and trams. It offers strong opportunities in hospitality, digital marketing, finance, technology, retail, aviation, and professional services. The culture combines Cantonese traditions, international influences, fast-paced business habits, and a strong food scene. Lifestyle options range from luxury shopping and nightlife to hiking, beaches, outlying islands, and major arts and sporting events. Housing can be expensive, so many professionals compare neighborhoods, commute times, and employer benefits carefully. Overseas hires generally need an employment visa sponsored by a Hong Kong employer, usually through the General Employment Policy, and must meet qualifications, experience, salary, and genuine-job requirements. Relocation planning should cover accommodation, medical insurance, tax, banking, and transport. Hong Kong is well connected to Asia, making regional travel convenient.