Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

This role supports Shangri-La's brand and festive marketing initiatives in Hong Kong. Responsibilities may include coordinating seasonal campaigns, managing brand communications, developing promotional content, supporting hotel and corporate teams, coordinating agencies and suppliers, and tracking campaign performance. Candidates are expected to have several years of experience in brand marketing, communications, public relations, hospitality, retail, or a related field. Strong project management, writing, presentation, organisation, and stakeholder-management skills are important. Experience with luxury brands, festive campaigns, digital channels, and regional or multicultural teams would be advantageous. The successful candidate should be creative, commercially aware, detail-oriented, adaptable, and comfortable managing multiple deadlines.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its brands are known for personalised service, refined surroundings, Asian-inspired hospitality, and strong attention to guest experience. Shangri-La hotels serve leisure travellers, corporate guests, meetings, events, and long-stay customers. The group also operates restaurants, spas, and other lifestyle facilities. The company places emphasis on service culture, employee development, operational excellence, and community engagement. In a brand-focused role, employees may work with hotel properties, corporate functions, creative partners, agencies, and commercial teams to strengthen brand awareness and deliver seasonal campaigns. Hong Kong remains an important base for the group and its corporate activities.

Working in Hong Kong

Hong Kong is a compact international city made up of Hong Kong Island, Kowloon, the New Territories, and many outlying islands. It offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing, and professional services. The culture blends Cantonese traditions with international influences, while food, festivals, shopping, hiking, and efficient public transport shape everyday life. Housing can be expensive, so many workers choose areas with convenient MTR access outside the central districts. English is widely used in business, although Cantonese is valuable for daily life and local relationships. Foreign professionals generally need an employer-sponsored work visa, with eligibility based on qualifications, relevant experience, and a confirmed job offer. Employers commonly assist with visa documentation and relocation guidance. Healthcare and public services are well developed, but newcomers should budget carefully for rent, deposits, transport, and insurance.