Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La's brand marketing and communications activities in Hong Kong. Typical requirements include a degree or diploma in marketing, communications, public relations, business, or a related field, along with relevant experience in brand management, content coordination, digital marketing, or corporate communications. Strong writing, organization, project coordination, presentation, and stakeholder-management skills are expected. Candidates should be commercially aware, detail-oriented, creative, and comfortable working with regional teams, agencies, hotels, and senior stakeholders. Familiarity with luxury hospitality, social media, campaign reporting, and Microsoft Office is advantageous. The role may require managing multiple deadlines and maintaining consistent brand standards across markets.

About the employer

Shangri-La Group is a luxury hospitality company headquartered in Hong Kong, known for its hotels, resorts, and exceptional service across Asia, the Middle East, Europe, North America, and other international destinations. Its portfolio includes Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders brands. The company operates city hotels, beach resorts, residences, and related hospitality businesses, serving leisure, business, meetings, and events customers. Shangri-La places strong emphasis on Asian hospitality, personalized guest experiences, responsible business practices, and long-term relationships with colleagues and communities. Corporate and regional teams support brand development, commercial strategy, technology, finance, people management, and hotel operations. Working for the group can provide exposure to an international luxury brand, cross-market projects, and career opportunities across hospitality functions and destinations.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing, and international business. The city combines Chinese traditions with global influences, reflected in its festivals, food, languages, and fast-paced professional culture. Lifestyle options range from dense urban neighborhoods, shopping, and nightlife to beaches, hiking trails, country parks, and nearby islands. Public transport is efficient, and most residents use the MTR, buses, ferries, and trams. International schools, healthcare, and services are widely available, although housing can be expensive and space is limited. Foreign professionals generally need an employment visa sponsored by their employer; eligibility commonly depends on qualifications, relevant experience, a confirmed job, and market-level pay. Employers often assist with applications and relocation. New arrivals should budget for rent, deposits, insurance, transport, and daily expenses, and research tax, schooling, and dependent arrangements before moving.