Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, ensuring consistent positioning, messaging and guest experience across markets and business units. Typical requirements include a degree in marketing, communications, business or a related field; several years of experience in brand management, marketing or hospitality; strong project management, research, writing and presentation skills; and excellent English, with Cantonese or Mandarin advantageous. The successful candidate is expected to protect brand standards, coordinate with regional and property teams, support brand campaigns and guidelines, monitor market trends, and translate strategy into practical initiatives. Attention to detail, commercial awareness, stakeholder management and the ability to manage multiple deadlines are essential.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving luxury, business and leisure travelers. The group is known for Asian-inspired hospitality, personalized service and strong emphasis on guest experience. Corporate teams in Hong Kong support brand development, marketing, operations, commercial planning and regional business functions. Employees typically work in a multicultural environment with collaboration across hotels and countries. The company offers opportunities in hotel operations as well as corporate disciplines such as brand strategy, finance, human resources, technology and development.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, retail, finance, technology, marketing and regional corporate services. Its culture combines Chinese traditions, international influences, Cantonese heritage and a fast-paced professional environment. Lifestyle options range from dense urban neighborhoods, restaurants and nightlife to beaches, hiking trails and outlying islands. Public transport is efficient, and living without a car is practical, although housing can be expensive, particularly on Hong Kong Island and in Kowloon. Foreign professionals generally require an employment visa sponsored by their employer, with qualifications, a confirmed job and proof that the role cannot readily be filled locally commonly considered. Dependants may usually apply for dependent visas. New arrivals should budget for rent, deposits, healthcare, transport and schooling where relevant, and confirm immigration requirements before relocating.