Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR will support Shangri-La Singapore’s communications and marketing activities by developing engaging content, managing social media and digital channels, coordinating media relations, and promoting hotel experiences, dining, and events. Candidates should have a degree or diploma in marketing, communications, public relations, journalism, or a related field, together with several years of relevant experience, preferably in hospitality or luxury brands. Strong writing, editing, storytelling, and project coordination skills are expected. The successful candidate should be creative, organised, commercially aware, comfortable working with multiple stakeholders, and able to manage deadlines in a fast-paced hotel environment.

About the employer

Shangri-La Hotels and Resorts is a luxury hospitality group founded in Hong Kong and recognised for its Asian-inspired service, warm guest experience, and premium hotels and resorts worldwide. The group operates properties across Asia, the Middle East, Europe, North America, and other international destinations under the Shangri-La, Kerry Hotels, JEN, and Traders brands. Shangri-La Singapore is a well-established urban resort set among landscaped gardens near Orchard Road. It offers guestrooms and suites, restaurants, event facilities, wellness services, and extensive corporate and leisure experiences. The company places strong emphasis on service excellence, cultural understanding, colleague development, sustainability, and creating memorable experiences for guests. Marketing and public relations teams play an important role in building the hotel’s reputation, supporting revenue-generating campaigns, and communicating its dining, accommodation, and lifestyle offerings to local and international audiences.

Working in Singapore

Singapore is a compact, multicultural island city-state with strong opportunities in hospitality, tourism, marketing, finance, technology, healthcare, and international business. English is widely used at work, while Mandarin, Malay, and Tamil are also official languages. The culture is modern, efficient, and diverse, with excellent public transport, safe neighbourhoods, shopping, museums, green spaces, and a celebrated food scene. Housing and daily expenses can be high, especially in central areas, so accommodation and transport costs should be considered carefully. Foreign professionals generally need an employer-sponsored work pass, such as an Employment Pass or S Pass, with eligibility depending on salary, qualifications, experience, and government assessment. Employers usually support the application, but approval is not automatic. New arrivals should arrange suitable housing, healthcare coverage, banking, and tax registration, and should check current requirements with Singapore’s Ministry of Manpower before relocating.