Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role is responsible for planning and delivering digital acquisition strategies that increase direct bookings, customer engagement and revenue across Shangri-La properties. Requirements typically include a degree in marketing, digital business, communications or a related discipline, together with several years of experience in digital marketing, performance marketing, e-commerce or customer acquisition. Candidates should understand paid search, social media, display advertising, analytics, conversion optimisation and campaign reporting. Strong commercial awareness, data analysis, project management and communication skills are expected, along with the ability to manage agencies and work with regional and hotel teams. Experience in hospitality, luxury travel or a multinational environment is advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. Its brands include Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. The group is known for personalised service, high-quality accommodation, restaurants, wellness facilities and large-scale meetings and events. Shangri-La combines local cultural influences with international operating standards and serves business travellers, leisure guests and luxury customers. The company employs a large international workforce across hotel operations, commercial functions, technology and corporate services. This position would typically support the group’s digital growth agenda by improving online customer acquisition, strengthening direct booking channels and using data to increase marketing efficiency and revenue.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing and regional corporate services. Cantonese is widely spoken, while English is common in business and international companies; Mandarin is also useful. Life is fast-paced, highly connected and convenient, with excellent public transport, varied international food, shopping, hiking and vibrant cultural districts. Housing is expensive, especially on Hong Kong Island and in central areas, so many professionals consider Kowloon or the New Territories. Overseas employees generally need an employment visa sponsored by their employer, with approval based on qualifications, a confirmed role and local market conditions. Employers normally assist with documentation, while dependants may apply for dependant visas. New arrivals should budget for rent, deposits, healthcare, transport and schooling if relocating with family. Hong Kong is a city rather than a single island, and living arrangements vary considerably by district.