Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand and seasonal festive campaigns in Hong Kong. The role typically involves developing campaign plans, coordinating creative content, managing internal departments and external agencies, supporting hotel promotions, and ensuring consistent brand standards across channels. Candidates should have a degree or equivalent experience in marketing, communications, public relations, hospitality, or a related field, together with several years of relevant experience. Strong project management, copywriting, presentation, budgeting, digital marketing, and communication skills are expected. Experience with luxury hospitality, festive campaigns, partnerships, and event promotion would be advantageous. The successful candidate should be creative, organised, commercially aware, detail-focused, and comfortable managing multiple deadlines in a fast-paced environment.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts, residences, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is recognised for its Asian-inspired approach to service, warm guest experiences, and distinctive Shangri-La brand values. Its portfolio includes luxury city hotels, island resorts, business properties, and lifestyle-focused destinations. Shangri-La places strong emphasis on personalised service, colleague development, sustainability, and long-term relationships with guests and local communities. Working for the group can provide exposure to international hotel operations, luxury marketing, events, food and beverage, and cross-functional commercial projects. Hong Kong remains an important base for the company and offers opportunities to work with regional and global hospitality teams.

Working in Hong Kong

Hong Kong is a compact, energetic destination with strong opportunities in hospitality, tourism, retail, finance, technology, events, and international business. Although best known for its urban centre, the territory includes many islands and rural areas, with beaches, hiking trails, and quieter communities beyond Central and Kowloon. The culture blends Cantonese traditions with international influences, reflected in its food, festivals, shopping, and fast-paced working style. Housing is expensive and space is limited, while public transport is excellent and widely used. Overseas professionals normally require an employment visa, commonly supported by the employer under Hong Kong’s General Employment Policy; eligibility depends on qualifications, experience, salary, and a confirmed job offer. Before relocating, candidates should budget for deposits, insurance, transport, and living costs, and check current immigration rules. English is widely used in business, while Cantonese is valuable for local communication.