Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand strategy, communications and marketing activities across the group. Typical requirements include a degree or diploma in marketing, communications, public relations, hospitality or a related field, along with experience in brand coordination, content development, digital marketing or campaign administration. Strong writing, presentation, organisational and project-management skills are expected, as well as confidence working with internal departments, agencies and regional teams. The successful candidate should understand luxury hospitality, maintain consistent brand standards, manage deadlines carefully and be comfortable coordinating multiple projects in a fast-paced, multicultural environment. Fluency in English is generally essential; Cantonese and Mandarin may be advantageous.

About the employer

Shangri-La Group is a global luxury hospitality company founded in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under the Shangri-La, Shangri-La Resorts, JEN by Shangri-La and Traders brands. The group is recognised for Asian-inspired hospitality, personalised service and its philosophy of creating memorable guest experiences. Its corporate operations cover hotel management, brand development, commercial strategy, sales, marketing, finance, technology and people development. Working for Shangri-La can provide exposure to a large international hotel network, multicultural teams and premium hospitality standards. The Hong Kong corporate office supports the group’s regional and global activities, making it a suitable environment for professionals interested in luxury branding, communications and hospitality business development.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, retail, finance, marketing, communications, technology and international business. Its culture blends Chinese traditions with global influences, with Cantonese widely spoken and English commonly used in business. Lifestyle is energetic and convenient, with excellent public transport, varied dining, cultural attractions, hiking trails and busy urban districts. Housing can be expensive, particularly on Hong Kong Island and in central areas, so many workers live in Kowloon or the New Territories. Foreign employees generally need an employment visa sponsored by their employer, usually through the General Employment Policy, and must meet qualification and salary requirements. Employers normally assist with documentation, but applicants should confirm current immigration rules. New arrivals should budget carefully for rent, deposits, insurance and daily expenses, while learning basic Cantonese can help with social integration.