Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning, and global brand standards across markets and business units. Requirements typically include a bachelor’s degree in marketing, communications, business, or a related field, with several years of experience in brand management, marketing strategy, hospitality, or a multinational environment. Strong project management, research, presentation, stakeholder-management, and written communication skills are expected. The candidate should be commercially aware, detail-oriented, and capable of protecting brand consistency while adapting strategies to local market needs. Experience managing agencies, developing brand guidelines, analyzing customer insights, and coordinating cross-functional initiatives would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international destinations. Founded in 1971, the group is recognized for its service culture, Asian-inspired hospitality, and portfolio of Shangri-La, Kerry, JEN, and Traders properties. Its corporate teams support global functions including brand strategy, marketing, operations, finance, technology, and commercial development. Shangri-La places strong emphasis on personalized guest experiences, colleague development, sustainability, and responsible business practices. The company employs a diverse international workforce and offers career opportunities in both hotel operations and regional or corporate offices. This role would likely contribute to maintaining the group’s brand identity and ensuring that brand standards are applied consistently across its global portfolio.

Working in Hong Kong

Hong Kong is a compact international city and island-and-mainland territory with strong opportunities in hospitality, tourism, finance, retail, technology, marketing, and professional services. Its culture blends Cantonese traditions with global influences, and English is widely used in business, alongside Cantonese and Mandarin. Life is energetic and convenient, with excellent public transport, diverse dining, shopping, hiking, beaches, and cultural attractions. Housing can be expensive, particularly on Hong Kong Island and in central areas, so many professionals consider Kowloon or the New Territories. Foreign employees generally require an employment visa sponsored by a Hong Kong employer; applications usually involve a valid job offer, relevant qualifications or experience, and proof that the role cannot readily be filled locally. New arrivals should arrange accommodation, health coverage, banking, and tax registration. The city’s fast pace and high density suit adaptable professionals seeking international career exposure.