Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Manager/Senior Manager, Digital Acquisition will lead digital campaigns that attract customers, increase direct bookings and strengthen Shangri-La’s online presence in Hong Kong and key markets. Requirements typically include a degree in marketing, business, communications or a related field, with several years of experience in digital acquisition, performance marketing, e-commerce or hospitality marketing. The candidate should understand paid search, social media, display advertising, SEO, analytics, conversion optimisation and campaign budgeting. Strong project management, commercial awareness, data interpretation and communication skills are expected, along with the ability to work with agencies and regional teams. Fluency in English is essential; Cantonese or Mandarin may be advantageous.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. The company is recognised for its Asian-inspired service culture, upscale accommodation, dining, wellness facilities and meeting and event services. Its portfolio includes Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La and Traders Hotels. The group serves leisure and business travellers through a combination of luxury properties, destination resorts and city hotels. Corporate and regional teams support commercial strategy, technology, brand development and customer engagement across the organisation. A digital acquisition role would contribute to growing online demand, improving direct customer relationships and delivering measurable revenue through digital channels.

Working in Hong Kong

Hong Kong is a compact international city made up of Hong Kong Island, Kowloon and the New Territories, with excellent transport links and a highly connected business environment. Opportunities are strong in hospitality, finance, technology, retail, marketing, aviation and professional services. Cantonese is the local language, while English is widely used in business; Mandarin is also valuable. Life is fast-paced, urban and convenient, with excellent food, hiking trails, beaches and cultural attractions, although housing can be expensive. Professionals generally need an employment visa sponsored by a Hong Kong employer, and approval depends on qualifications, salary and the role’s value to the local economy. Relocating candidates should budget carefully for rent, medical cover, deposits and transport. Employers may provide relocation support, but this should be confirmed in the offer.