Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns in Hong Kong. The role typically involves planning seasonal promotions, coordinating creative content, managing communications across digital and offline channels, supporting hotel departments and external partners, and monitoring campaign performance. Candidates should have a degree or relevant experience in marketing, communications, public relations, hospitality, or a related field, together with strong project coordination and writing skills. Experience in luxury hospitality, lifestyle, retail, or festive campaign management is advantageous. The successful candidate is expected to be organised, commercially aware, creative, detail-oriented, and comfortable managing multiple deadlines while maintaining Shangri-La’s premium brand standards.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The company is recognised for personalised Asian-inspired hospitality, high service standards, and a strong focus on guest experience. Its portfolio includes the Shangri-La Hotels and Resorts brand, as well as related hospitality and lifestyle properties. In Hong Kong, Shangri-La operates well-known luxury hotels serving business travellers, leisure guests, events, restaurants, and international clientele. Employees generally work in a multicultural environment with opportunities to collaborate across hotel departments and regional corporate teams. The company places emphasis on service excellence, professional development, responsible business practices, and maintaining a refined, welcoming brand identity.

Working in Hong Kong

Hong Kong offers strong opportunities in luxury hotels, tourism, retail, finance, technology, events, and marketing. The culture blends Cantonese traditions with international influences; workplaces are generally fast-paced, professional, and multicultural. Hong Kong Island has a dense urban lifestyle, excellent public transport, harbour views, hiking trails, shopping, restaurants, and vibrant nightlife, while Kowloon and the New Territories provide more varied housing and leisure options. Rent can be high, so many professionals share accommodation or live outside central districts. International hires usually need an employment visa sponsored by their employer and must meet qualification and salary requirements. Employers commonly assist with the application, but approval is handled by Hong Kong Immigration. New arrivals should arrange a passport, employment contract, accommodation budget, health coverage, and a Hong Kong identity card after arrival. Cantonese is widely spoken, while English is common in business and hospitality.