Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands supports Shangri-La’s brand management and marketing initiatives across the group. Requirements typically include a degree or diploma in marketing, communications, business, hospitality, or a related discipline, along with experience in brand coordination, content development, digital marketing, or corporate communications. Strong written and spoken English is expected; Cantonese and Mandarin are advantageous. The candidate should be organized, creative, detail-oriented, commercially aware, and comfortable coordinating with hotels, agencies, and internal stakeholders. Responsibilities may include maintaining brand standards, preparing marketing materials, supporting campaigns, monitoring brand performance, coordinating approvals, and contributing to communications projects. Familiarity with Microsoft Office, presentation tools, social media, and marketing platforms is useful.

About the employer

Shangri-La is a leading luxury hospitality group founded in Hong Kong, with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The group is known for high-quality service, Asian-inspired hospitality, and its Shangri-La, Kerry, JEN, and Traders brands. Its operations cover accommodation, dining, meetings and events, wellness, and residential services. The Hong Kong corporate office supports the group’s global brand strategy, commercial activities, operations, people functions, and business development. Shangri-La places strong emphasis on guest experience, cultural understanding, employee development, sustainability, and consistent brand standards. Working for the company can provide exposure to international hospitality projects, regional stakeholders, and a broad range of luxury travel and lifestyle businesses.

Working in Hong Kong

Hong Kong is a compact international business hub with strong opportunities in hospitality, tourism, branding, marketing, finance, retail, technology, and professional services. Its culture blends Cantonese traditions with international influences, offering excellent food, festivals, shopping, arts, and efficient public transport. Lifestyle is energetic and urban, with high-rise living, busy workdays, vibrant nightlife, and easy access to beaches, hiking trails, islands, and nearby destinations. Most expatriate professional roles require an employer-sponsored employment visa, generally supported through a confirmed job offer and proof that the candidate has suitable qualifications and experience. Dependants may usually apply for accompanying visas. New arrivals should budget carefully because rent is high, especially in central districts. Popular residential areas include Hong Kong Island, Kowloon, and the New Territories, with commuting commonly done by MTR, buses, ferries, and trams.