Assistant Manager, Brands (Strategy & Guardianship)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and properties. Responsibilities may include coordinating brand guidelines, reviewing marketing and guest-facing materials, supporting brand projects, monitoring consistency, preparing presentations and working with hotel, regional and corporate teams. Candidates are expected to have several years of experience in brand management, marketing, communications or hospitality, along with strong project-management, writing, analytical and stakeholder-management skills. Commercial awareness, attention to detail and confidence working across cultures are important. Experience with an international hotel group or premium consumer brand would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other destinations. Its hotel portfolio includes the Shangri-La, Kerry, JEN and Traders brands, serving leisure and business travellers through premium accommodation, dining, meetings and wellness experiences. The group is known for its Asian heritage, warm service culture and emphasis on genuine hospitality. Corporate roles support a large international network of properties and typically involve collaboration with regional offices, hotel teams and external partners. Shangri-La offers opportunities in hotel operations, commercial functions, corporate services and specialist areas such as brand management, with roles often requiring cross-cultural communication and an understanding of luxury customer expectations.

Working in Hong Kong

Hong Kong is a compact coastal city with a fast-paced international business environment, excellent public transport and easy access to beaches, hiking trails and outlying islands. Major job opportunities exist in hospitality, finance, retail, technology, aviation, professional services and tourism. The culture blends Cantonese traditions with strong international influences; English is widely used in business, while Cantonese is valuable for daily life. Housing is expensive, especially on Hong Kong Island and in central districts, so many residents choose Kowloon or the New Territories. Salaries are generally quoted monthly, and employer benefits vary. Foreign professionals usually need an employment visa sponsored by a Hong Kong company, with approval based on qualifications, experience and a genuine job offer. New arrivals should arrange accommodation, health coverage and banking before or soon after arrival.