Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports the planning and execution of Shangri-La’s festive brand campaigns across Hong Kong. Responsibilities typically include developing promotional concepts, coordinating hotel departments and external agencies, managing timelines and budgets, preparing marketing materials, and ensuring consistent brand presentation across digital, social, media, and on-property channels. Candidates are expected to have several years of experience in brand marketing, communications, public relations, hospitality, retail, or a related field. Strong project management, copywriting, presentation, digital marketing, and stakeholder coordination skills are important. Fluency in English and Cantonese, with Mandarin an advantage, is likely preferred, along with creativity, attention to detail, commercial awareness, and the ability to manage multiple deadlines.

About the employer

Shangri-La Hotels and Resorts is a luxury hospitality group founded in Hong Kong and recognised for its Asian-inspired service, elegant properties, and emphasis on genuine care. The group operates hotels, resorts, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving both leisure and business travellers. Shangri-La places strong importance on personalised guest experiences, thoughtful local touches, employee development, and responsible business practices. In Hong Kong, the company operates several well-known luxury hotels and provides opportunities across hotel operations, marketing, events, finance, culinary services, and corporate functions. A brand-focused role offers exposure to integrated campaigns, festive programming, cross-functional collaboration, and the marketing of a globally recognised hospitality name.

Working in Hong Kong

Hong Kong is a fast-paced international city with strong opportunities in hospitality, tourism, retail, finance, technology, events, and marketing. Its culture combines Cantonese traditions, international influences, efficient business practices, and a strong food scene. Lifestyle options range from dense urban neighbourhoods and late-night dining to beaches, hiking trails, islands, and country parks. Public transport is excellent, although housing can be expensive and space is limited. Most overseas professionals need an employment visa sponsored by their employer; applicants generally require a confirmed job offer, suitable qualifications or experience, and proof that the role cannot easily be filled locally. Dependants may usually apply for dependant visas. New arrivals should budget for rental deposits, healthcare, transport, and relocation costs. Cantonese is valuable for local-facing work, while English is widely used in business and Mandarin can be helpful.