Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand management and marketing initiatives in Hong Kong. Requirements typically include a degree or diploma in marketing, communications, public relations, hospitality, or a related field, along with relevant experience in brand coordination, content development, campaign support, or communications. Strong written and verbal English skills are expected; Chinese language ability may be advantageous. The candidate should be organized, creative, detail-oriented, commercially aware, and comfortable coordinating with internal departments, agencies, hotels, and external partners. Familiarity with digital marketing, social media, presentations, and reporting is desirable. The role requires professionalism, teamwork, deadline management, and the ability to protect and consistently communicate Shangri-La’s brand standards.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Established in 1971, the group operates hotels, resorts, and serviced residences across Asia, the Middle East, Europe, North America, and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders. The company is known for refined Asian-inspired hospitality, personalized service, and its “Shangri-La Cares” approach to guest experience and colleague wellbeing. Its portfolio covers luxury resorts, city hotels, residences, restaurants, wellness facilities, and event venues. Shangri-La offers career opportunities across hotel operations, corporate functions, marketing, finance, technology, engineering, food and beverage, and guest services. Employees typically work in multicultural environments with opportunities for professional development and international mobility.

Working in Hong Kong

Hong Kong is a dynamic international city on China’s southern coast, combining dense urban districts with beaches, hiking trails, outlying islands, and traditional villages. Major job opportunities are found in hospitality, finance, retail, technology, aviation, education, healthcare, and professional services. The culture blends Cantonese traditions, Chinese festivals, international influences, and a fast-paced business environment. Lifestyle options range from high-rise city living and excellent public transport to outdoor activities in the New Territories and islands such as Lantau and Cheung Chau. Rent can be expensive, especially in central areas, but public transport is efficient. Foreign professionals generally need an appropriate employment visa sponsored by an employer; the General Employment Policy is common for skilled workers. Relocation involves securing accommodation, arranging insurance, opening a bank account, and understanding local employment and tax rules.