Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets. Requirements typically include a degree in marketing, communications, business or a related field, with several years of experience in brand management, luxury hospitality, marketing or a similar corporate environment. The candidate should be commercially aware, highly organised and confident managing brand projects, guidelines, agencies and stakeholders across different regions. Strong written and verbal communication, presentation, analytical and project-management skills are expected. Experience working with international or premium lifestyle brands is advantageous, as is the ability to protect brand consistency while adapting strategies to local markets.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international markets. Established in 1971, the company is recognised for its Asian-inspired hospitality, personalised service and the Shangri-La brand family, which includes luxury hotels, city properties, resorts and lifestyle offerings. Its corporate culture places emphasis on genuine care, service excellence, respect and long-term relationships with guests, colleagues and business partners. The group employs people across hotel operations, corporate functions, commercial teams and specialist disciplines. A brand strategy role at Shangri-La would typically involve working with senior stakeholders and regional or property teams to strengthen brand identity, maintain standards and support consistent customer experiences across a global portfolio.

Working in Hong Kong

Hong Kong is a densely connected coastal city rather than a single island, although Hong Kong Island is one of its main areas. It offers strong opportunities in hospitality, tourism, finance, retail, technology, professional services and international business. The culture blends Cantonese traditions with global influences, while everyday life is fast-paced, convenient and food-focused. Public transport is excellent, and neighbourhoods range from energetic Central and Tsim Sha Tsui to quieter outlying islands and hiking areas. Rent can be high, especially near business districts, so many professionals share apartments or live in areas with good MTR access. Overseas employees generally need an employment visa sponsored by the company; the employer normally handles the application and must demonstrate the role and salary are appropriate. New arrivals should arrange housing, insurance, banking and tax registration, and confirm work-visa conditions before relocating.