Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand and seasonal marketing activities in Hong Kong. Responsibilities typically include developing festive campaigns, coordinating content and creative materials, managing agency and hotel stakeholders, supporting social media and digital promotions, and tracking campaign performance. Candidates should have a degree in marketing, communications, public relations, or a related discipline, with several years of experience in brand marketing, hospitality, retail, luxury, or an agency environment. Strong project management, writing, presentation, communication, and organizational skills are expected. The successful candidate should be creative, commercially aware, detail-oriented, comfortable managing multiple deadlines, and familiar with Hong Kong consumer trends and digital channels.

About the employer

Shangri-La Group is a major luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is known for its Shangri-La Hotels and Resorts brand, recognized for personalized service, Asian-inspired hospitality, and high-quality guest experiences. Its portfolio also includes complementary hospitality brands serving different market segments. Shangri-La employs a diverse international workforce across hotel operations, corporate functions, food and beverage, wellness, sales, marketing, and guest services. The company places strong emphasis on service excellence, employee development, cultural awareness, and responsible business practices. A corporate brand role in Hong Kong may support several properties and markets, offering exposure to regional campaigns and global luxury-hospitality standards.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing, events, and international business. English is widely used in professional settings, while Cantonese and Mandarin are valuable for customer-facing and local-market roles. The culture combines Chinese traditions with international influences, with excellent restaurants, festivals, shopping, and arts. Lifestyle is energetic and convenient: public transport is highly efficient, housing is expensive, and space is limited, although beaches, hiking trails, and outlying islands provide easy escapes. Overseas professionals generally need an employment visa sponsored by their employer, commonly through the General Employment Policy; approval depends on qualifications, salary, relevant experience, and the availability of the role. Applicants should arrange accommodation, medical coverage, banking, and tax registration before or soon after arrival. Hong Kong’s compact geography makes commuting practical, but rents and daily expenses should be carefully included in relocation planning.