F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for driving food and beverage revenue through corporate accounts, events, group bookings, banquets, catering and local partnerships. Candidates should have a diploma or degree in hospitality, business or marketing, together with several years of hotel or restaurant sales experience. Strong knowledge of the Malaysian market, an established customer network, negotiation ability and excellent communication skills are expected. The role requires meeting revenue targets, preparing proposals, managing client relationships, coordinating with hotel operations and tracking sales performance. The successful candidate should be commercially minded, confident, well organised, presentable and comfortable working flexible hours, including evenings, weekends and public holidays.

About the employer

Shangri-La Hotels and Resorts is a leading luxury hospitality group founded in Hong Kong, with hotels, resorts and city properties across Asia, the Middle East, Europe and other international markets. The group is recognised for warm Asian hospitality, high service standards and distinctive guest experiences. Shangri-La properties typically offer accommodation, restaurants, bars, banqueting, conferences, wellness facilities and leisure activities. In Malaysia, the company operates established hospitality properties serving business travellers, tourists, weddings, meetings and local dining customers. Employees generally work in a structured international environment with opportunities for training, internal mobility and career development. The F&B Sales Manager role supports the commercial performance of the hotel by attracting profitable business and building long-term relationships with corporate clients, event organisers, travel partners and the local community.

Working in Malaysia

Malaysia is not one island but a country divided between Peninsular Malaysia and Malaysian Borneo, with popular island destinations including Langkawi, Penang, Redang, Perhentian, Tioman and islands around Sabah. Hospitality, tourism, food and beverage, retail, technology and shared-services industries provide regular employment opportunities, particularly in Kuala Lumpur, Penang, Johor, Langkawi, Kota Kinabalu and resort areas. Malaysian culture is multicultural, combining Malay, Chinese, Indian and Indigenous traditions, with excellent food and generally affordable living costs. Urban life is modern and convenient, while island locations offer a slower, outdoor-focused lifestyle. Foreign employees normally require an employer-sponsored Employment Pass, and the company must meet immigration requirements before work begins. Relocating candidates should arrange housing, healthcare coverage, banking and document authentication in advance.