Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports the development, communication and consistent application of Shangri-La’s brand standards across marketing channels and guest touchpoints. Typical requirements include a degree or diploma in marketing, communications, business or hospitality, relevant experience in branding, marketing coordination or public relations, strong written and spoken English, and good knowledge of digital and social media platforms. Cantonese and Mandarin may be advantageous in Hong Kong. The successful candidate is expected to be organised, creative, detail-oriented and commercially aware, with the ability to coordinate campaigns, prepare brand materials, work with internal departments and external agencies, and protect the company’s brand identity. Strong communication, teamwork, project management and presentation skills are important.

About the employer

Shangri-La is a leading luxury hospitality group founded in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international destinations. The group is recognised for warm Asian hospitality, high service standards and distinctive properties serving business and leisure travellers. Its portfolio includes Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La and Traders Hotels. The company employs colleagues across hotel operations, food and beverage, wellness, events, sales, technology and corporate functions. In Hong Kong, Shangri-La operates well-known luxury hotels and provides opportunities in an international, service-focused environment. Brand and marketing roles typically work closely with commercial, public relations, digital, operations and regional teams to strengthen guest awareness and support business performance.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing and international business. The city combines Chinese traditions with global influences, and Cantonese is widely spoken while English is common in professional workplaces. Life is fast-paced, highly connected and convenient, with excellent public transport, diverse restaurants, cultural venues, hiking trails and nearby beaches. Housing can be expensive, especially on Hong Kong Island and in central Kowloon, so many employees consider areas such as the New Territories for better value. Foreign professionals generally need an employment visa sponsored by their employer before starting work; eligibility depends on qualifications, experience, salary and the role’s value to Hong Kong. Employers usually provide guidance on applications and relocation, but candidates should confirm medical, dependent and tax requirements. New arrivals should budget carefully for rent, deposits, transport and daily expenses.