Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR supports Shangri-La Singapore's communications and marketing activities. Requirements typically include a diploma or degree in communications, marketing, public relations, journalism, or a related field, along with experience creating editorial, digital, and social media content. Strong writing, editing, media relations, project coordination, and stakeholder communication skills are expected. The candidate should be creative, organised, commercially aware, and comfortable managing multiple deadlines. Experience in hospitality, lifestyle, travel, or luxury brands is advantageous. The role may involve developing campaigns, coordinating media and influencer engagement, preparing press materials, monitoring coverage, maintaining brand standards, and supporting events that strengthen the hotel's reputation and guest engagement.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong, operating hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders brands. Shangri-La Singapore is a prominent luxury hotel known for its landscaped gardens, extensive meeting facilities, restaurants, wellness offerings, and personalised service. The group places strong emphasis on Asian hospitality, colleague development, guest satisfaction, sustainability, and memorable experiences. Marketing and public relations teams support the company by communicating its brand story, promoting hotel facilities and events, building media relationships, and engaging customers through digital channels. Benefits and salary can vary according to experience, responsibilities, and the hotel's employment policies.

Working in Singapore

Singapore is a compact, highly connected city-state with opportunities in hospitality, tourism, marketing, finance, technology, healthcare, and logistics. English is widely used at work, while Mandarin, Malay, and Tamil are also official languages. The culture is multicultural, orderly, and fast-paced, with excellent public transport, diverse food, shopping, arts, and year-round warm weather. Rent can be expensive, particularly near central districts, although public transport makes commuting practical from surrounding neighbourhoods. Foreign professionals generally require an appropriate work pass, such as an Employment Pass or S Pass, sponsored by the employer and subject to government eligibility requirements. Before relocating, candidates should confirm salary, housing costs, medical coverage, working hours, and pass arrangements. Singapore offers a safe, convenient lifestyle, but budgeting carefully is important because accommodation and daily expenses may be higher than in many regional destinations.