Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Manager/Senior Manager, Digital Acquisition will develop and lead Shangri-La’s digital customer acquisition strategy across paid search, social media, display, metasearch, affiliate and other online channels. The role typically requires a bachelor’s degree in marketing, business, communications or a related discipline, along with several years of digital marketing or performance-acquisition experience, preferably in hospitality, travel or luxury brands. Candidates should be confident managing agencies, budgets, campaigns and reporting, with strong analytical skills and knowledge of platforms such as Google Ads, Meta and analytics tools. The successful candidate is expected to deliver measurable growth in traffic, bookings, revenue and return on investment while working closely with brand, revenue, e-commerce and hotel teams.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. The brand is recognised for its warm Asian hospitality, high service standards and portfolio of luxury and premium properties under names including Shangri-La, Kerry, JEN and Traders. Its hotels serve leisure and business travellers and commonly include restaurants, meeting facilities, spas and other guest experiences. Shangri-La’s corporate teams support commercial performance, technology, marketing, operations and guest experience across the group. Working for the company can provide exposure to a multinational hotel environment, regional projects and established luxury-brand practices. The Hong Kong office is particularly relevant to the group’s heritage and strategic operations, making it a suitable base for professionals in digital marketing, e-commerce, revenue, sales and hospitality development.

Working in Hong Kong

Hong Kong is a compact, energetic international city built around Victoria Harbour, with Hong Kong Island, Kowloon and the New Territories connected by an efficient rail, ferry and bus network. Job opportunities are strong in hospitality, tourism, finance, technology, retail, marketing and regional corporate services. The culture blends Cantonese traditions with international influences; Cantonese is widely spoken, while English is common in business. Lifestyle options range from busy urban neighbourhoods, excellent restaurants and nightlife to beaches, hiking trails and quieter outlying islands. Housing can be expensive, especially near Central and popular districts, although transport makes commuting from areas such as Kowloon or the New Territories practical. Overseas professionals normally need an employment visa sponsored by their employer, with approval based on qualifications, relevant experience and a genuine local role. New arrivals should arrange accommodation, a bank account, health coverage and tax registration, and budget carefully for rent and daily expenses.