Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns across Hong Kong and possibly wider markets. Requirements typically include a degree in marketing, communications, public relations, hospitality or a related field, along with several years of experience in brand management, integrated campaigns, content development or hotel marketing. Strong project management, copywriting, presentation and stakeholder-coordination skills are expected. The successful candidate should be creative, commercially aware and highly organised, with the ability to manage agencies, timelines, budgets and multiple seasonal projects. Experience in luxury hospitality, retail, lifestyle brands or digital marketing, together with excellent English and Cantonese communication skills, would be advantageous.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and known for its high standards of Asian hospitality. The group operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international destinations under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its properties typically offer accommodation, restaurants, bars, meeting facilities, wellness services and distinctive local experiences. Shangri-La places strong emphasis on personalised service, cultural warmth, responsible business practices and long-term relationships with guests and colleagues. A Hong Kong-based brand role may involve supporting corporate or hotel-level campaigns, festive promotions, storytelling, partnerships and communications across multiple markets. The company generally offers opportunities in a multicultural environment, particularly for candidates with hospitality, luxury branding, communications or digital marketing experience.

Working in Hong Kong

Hong Kong is a compact, energetic city and a major gateway to Asia, although it is not a single island; the territory includes Hong Kong Island, Kowloon and the New Territories. Job opportunities are strongest in hospitality, finance, retail, technology, aviation, events and professional services. The culture blends Cantonese traditions with international influences, offering excellent food, festivals, hiking, beaches, museums and a busy arts scene. Lifestyle is convenient but expensive, especially for accommodation. Public transport is fast and extensive, with the MTR, buses, ferries and trams. Foreign professionals normally require an employment visa sponsored by an eligible employer, commonly under the General Employment Policy; applicants need a confirmed role, relevant qualifications or experience and proof of a genuine vacancy. Employers often assist with visa paperwork. New arrivals should budget carefully for rent, deposits, healthcare, transport and daily expenses.