Executive / Senior Executive, Digital Marketing

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Executive / Senior Executive, Digital Marketing role supports Shangri-La’s online marketing activities in Singapore. Responsibilities typically include planning and executing digital campaigns, managing social media and website content, coordinating email marketing, supporting search and performance marketing, monitoring analytics, and preparing reports on campaign results. Candidates are generally expected to hold a degree or diploma in marketing, communications, business, or a related discipline, with experience in digital marketing, content creation, social media, and marketing analytics. Strong writing, project coordination, communication, and organisational skills are important. Familiarity with platforms such as Google Analytics, Meta Business Suite, search engine marketing tools, and content management systems is advantageous. Hospitality, tourism, or luxury-brand experience would be helpful.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international destinations. The brand is known for personalised service, comfortable accommodation, distinctive dining, wellness facilities, and strong connections with local communities. Shangri-La Singapore is a long-established luxury hotel set in extensive tropical gardens near Orchard Road. It serves leisure travellers, corporate guests, families, and event clients, with multiple restaurants, meeting facilities, recreational amenities, and guest services. Employees work in a multicultural environment where service quality, attention to detail, teamwork, and genuine hospitality are highly valued. Digital marketing staff help strengthen the hotel’s brand presence, attract guests through online channels, promote experiences and offers, and support commercial performance in a competitive Singapore market.

Working in Singapore

Singapore is a compact island city-state with excellent public transport, reliable infrastructure, and a highly international workforce. Job opportunities are strong in hospitality, tourism, technology, finance, retail, healthcare, logistics, and professional services. The culture is multicultural, with English widely used alongside Mandarin, Malay, and Tamil. Life is convenient and safe, although accommodation and daily expenses can be high. Popular areas include Orchard Road, Marina Bay, Sentosa, Tiong Bahru, and the East Coast. International employees normally need an employer-sponsored work pass; executive marketing roles commonly use the Employment Pass, subject to salary, qualifications, and government eligibility requirements. Employers usually guide successful candidates through the application process. Relocating workers should budget for rent, transport, insurance, and initial deposits, and check tax and employment rules before moving. Singapore’s warm, humid climate, efficient services, and regional travel connections make it a practical base for international hospitality careers.