B2B Marketing Strategy and Planning Manager - Ad & Media Company (A&M)

Role summary

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This role leads B2B marketing strategy and planning for Rakuten’s Advertising and Media business in Japan. Responsibilities typically include developing marketing plans, researching market and customer needs, positioning advertising solutions, coordinating campaigns, supporting sales enablement, and measuring performance through relevant metrics. Candidates are expected to have experience in B2B marketing, strategic planning, advertising, media, or digital services, along with strong project management and communication skills. Business-level Japanese and English may be required because the role involves internal collaboration and communication with business clients. The ideal candidate is commercially minded, analytical, proactive, comfortable working across teams, and able to turn market insights into practical initiatives that support revenue growth.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, and online advertising. Its membership and loyalty platform connects many of these services, allowing customers and business partners to participate in the Rakuten Points ecosystem. Rakuten’s Advertising and Media business helps brands reach consumers through data-driven advertising, sponsored placements, media properties, and marketing solutions linked to its large digital user base. The company has an international workforce and promotes English as an important business language in many corporate and technology functions. Working at Rakuten can offer exposure to large-scale digital products, cross-functional projects, and a fast-moving commercial environment, although expectations and workloads may vary by department.

Working in Japan

Japan offers strong opportunities in technology, digital marketing, finance, engineering, tourism, healthcare, education, and international business. Tokyo provides the widest range of professional roles and the highest salaries, while Osaka, Nagoya, Fukuoka, and Sapporo can offer lower living costs and growing employment markets. Workplace culture generally values punctuality, preparation, teamwork, respect for hierarchy, and careful communication. Daily life is safe and convenient, with excellent public transport, reliable services, and varied food and entertainment, although housing and commuting in Tokyo can be expensive. Foreign professionals usually need an appropriate work visa, commonly sponsored by an employer; qualifications and job duties must match the visa category. Applicants should prepare translated documents, a residence card, and local registration after arrival. Learning Japanese improves workplace integration and everyday independence, even when English is used professionally. Relocation packages differ, so candidates should confirm visa sponsorship, housing assistance, taxes, insurance, and relocation support with the employer.