Head of Personalisation & Experimentation

Role summary

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The Head of Personalisation & Experimentation leads Qantas’s strategy for delivering more relevant, tailored digital experiences across customer touchpoints. The role requires strong experience in personalisation, A/B testing, customer analytics, digital optimisation and data-driven product or marketing programs. Candidates are expected to set the experimentation roadmap, manage measurement frameworks, collaborate with technology, product, marketing and customer teams, and translate insight into commercial outcomes. The successful candidate will be an experienced people leader with strong stakeholder management skills, commercial judgement and a practical understanding of data, experimentation platforms and customer journeys. Experience in a large, complex organisation—particularly travel, retail, financial services or another customer-focused industry—would be advantageous.

About the employer

Qantas Airways Limited is Australia’s national airline and one of the country’s best-known travel brands. Founded in 1920, the Qantas Group operates domestic and international passenger services through Qantas and Jetstar, supported by freight, loyalty and associated travel businesses. The company serves major Australian cities and a wide range of international destinations, with its operations spanning aircraft, airports, engineering, customer service, technology and corporate functions. Qantas places strong emphasis on safety, operational reliability, customer experience and digital innovation. Its loyalty program and extensive customer ecosystem create significant opportunities for personalisation, analytics and experimentation. Employees typically work in a large, structured organisation where collaboration across commercial, operational and technology teams is important.

Working in Australia

Australia offers opportunities in aviation, technology, digital marketing, data analytics, engineering, healthcare, construction, education and hospitality. Major employment centres include Sydney, Melbourne, Brisbane, Perth and Adelaide; Qantas roles may also be based in other capital cities. Workplace culture is generally collaborative, practical and relatively informal, with strong attention to safety, inclusion and work-life balance. Lifestyle varies from busy city living to relaxed coastal or regional communities, with excellent beaches, national parks and outdoor activities. Living costs are high in Sydney and Melbourne, particularly for housing. Skilled migrants commonly use employer-sponsored visas, skilled independent or state-nominated visas, and temporary graduate pathways, subject to eligibility and changing immigration rules. Relocating usually requires a valid visa, tax file number, health cover and careful budgeting for rent, transport and initial expenses. International applicants should check official Australian immigration guidance before accepting an offer.