Digital Marketing Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Digital Marketing Manager will lead digital marketing activity for Novotel Melbourne Airport, including website content, social media, email campaigns, online advertising, search visibility, and performance reporting. Candidates should have experience in hotel, tourism, or consumer marketing, strong knowledge of digital platforms and analytics, and excellent written and communication skills. The role requires creativity, commercial awareness, attention to detail, and the ability to manage agencies and internal stakeholders. The successful candidate is expected to strengthen the hotel’s online presence, increase direct bookings and engagement, support brand standards, and use campaign insights to improve marketing results.

About the employer

Accor is a major international hospitality group operating hotels, resorts, and serviced residences across more than 100 countries. Its portfolio includes well-known brands such as Novotel, ibis, Mercure, Pullman, Sofitel, Mövenpick, and Fairmont. Accor provides accommodation, food and beverage, meetings, wellness, and lifestyle experiences for business and leisure travellers. The company places strong emphasis on guest experience, sustainability, inclusion, professional development, and local community connections. Novotel Melbourne Airport is part of the group’s midscale Novotel brand and is located close to Melbourne Airport, serving airport travellers, corporate guests, groups, and visitors to Melbourne. Employees typically work within an international hotel network and may access training, staff benefits, recognition programs, and career opportunities across Accor properties.

Working in Australia

Australia offers opportunities in hospitality, tourism, marketing, retail, healthcare, construction, technology, and education. Melbourne is a multicultural city known for cafés, sport, arts, public transport, and four-season weather. Hospitality work can be fast-paced, with weekend, evening, and public-holiday shifts, while airport hotels often operate around the clock. Rent and living costs are relatively high, particularly near central Melbourne, so budgeting and reliable transport are important. International applicants need the correct visa, such as an employer-sponsored visa, skilled visa, or working holiday visa where eligible; requirements depend on nationality, age, occupation, and experience. Relocating generally involves arranging accommodation, tax and banking registration, health cover, and a tax file number. Australia’s workplace laws provide minimum pay, leave, and safety protections, although employment conditions should always be checked in the written offer.