Marketing Coordinator (Emiratisation Program)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Coordinator supports Shangri-La’s marketing and communications activities in the UAE. Requirements typically include a bachelor’s degree or diploma in marketing, communications, hospitality, or a related field, strong written and spoken English, good organizational skills, and confidence using Microsoft Office and digital marketing platforms. Arabic language ability and familiarity with the UAE market are advantageous. The candidate is expected to coordinate campaigns, assist with content and social media, support promotional events, liaise with agencies and hotel departments, maintain marketing materials, and help track campaign results. As part of the Emiratisation Program, the role is intended for a UAE national and requires professionalism, creativity, teamwork, attention to detail, and a genuine interest in hospitality marketing.

About the employer

Shangri-La is a leading luxury hospitality group founded in Hong Kong, operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is known for personalized service, refined accommodation, distinctive dining, wellness facilities, and strong destination experiences. Shangri-La hotels in the United Arab Emirates serve both leisure and business travelers, combining international standards with local culture and traditions. The company promotes a welcoming service culture, professional development, diversity, and long-term careers across hotel operations, commercial functions, and corporate departments. Its UAE properties provide opportunities in marketing, food and beverage, guest services, finance, engineering, and other hospitality disciplines.

Working in United Arab Emirates

The UAE is not an island but a federation of seven emirates, with major opportunities in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, and Fujairah. Hospitality, tourism, aviation, retail, events, finance, technology, and construction are important employment sectors. The culture blends Emirati traditions with a highly international lifestyle; modest dress, respect for Islamic customs, and workplace professionalism are valued. Daily life offers modern housing, excellent transport, beaches, shopping, dining, and extensive leisure activities, although summers are extremely hot. UAE nationals may benefit from Emiratisation career programs and should check eligibility requirements. Expatriate employees generally need employer sponsorship, a work permit, residence visa, medical screening, and Emirates ID. Employers often assist with relocation, accommodation, insurance, and flights, but benefits vary and should be confirmed before accepting an offer.