Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and business units. Responsibilities typically include monitoring brand consistency, coordinating brand campaigns and guidelines, preparing presentations and performance reports, researching market and customer trends, and working with regional and property teams. Candidates are expected to have a degree in marketing, communications, business or a related field, with several years of experience in brand management, marketing or hospitality. Strong project management, communication, analytical and stakeholder-management skills are important. The successful candidate should be commercially aware, detail-oriented, comfortable managing multiple priorities and able to protect brand standards while supporting business growth.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. The group is known for Asian-inspired hospitality, high service standards and its focus on guest experience. Its portfolio includes city hotels, destination resorts, residences and commercial properties. Shangri-La employs a diverse international workforce and offers careers across hotel operations, corporate functions, sales, marketing, finance, technology and management. The brand strategy team helps maintain a consistent global identity while allowing individual properties and markets to respond to local customer needs.

Working in Hong Kong

Hong Kong is a compact, highly connected international business hub, although the territory includes Hong Kong Island, Kowloon and the New Territories rather than being one island. Job opportunities are strong in hospitality, finance, retail, technology, professional services and tourism. The culture blends Cantonese traditions with international influences, and English is widely used in business. Life is energetic and convenient, with excellent public transport, diverse food, shopping, hiking and nearby beaches, though housing can be expensive. Foreign professionals generally need an employment visa sponsored by a local employer; the company normally supports the application, which requires a valid offer and suitable qualifications or experience. Relocating employees should budget for accommodation, deposits, insurance and living costs, and check current Immigration Department rules before moving.