F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for driving revenue for the hotel’s restaurants, bars, banquets, catering and related food-and-beverage services. Requirements typically include a diploma or degree in hospitality, business or marketing, previous hotel or F&B sales experience, strong local market knowledge, and excellent communication and negotiation skills. The successful candidate is expected to develop corporate and leisure accounts, secure events and group bookings, maintain client relationships, prepare proposals, meet revenue targets, monitor competitors and coordinate closely with operations. Professional presentation, confidence, commercial awareness, accurate reporting and flexibility to attend client meetings or networking events are important. Fluency in English is normally required; knowledge of Malay or other relevant languages is an advantage.

About the employer

Shangri-La is a leading luxury hospitality group founded in Hong Kong, operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and Africa. Its properties are known for warm Asian hospitality, high service standards, premium accommodation, restaurants, wellness facilities and conference or event services. In Malaysia, the group has established properties in destinations including Kuala Lumpur, Penang and Kota Kinabalu, serving business travellers, holiday guests and large events. Shangri-La generally offers structured hotel careers, international service practices and opportunities to work with multicultural teams. Benefits and employment conditions vary by property and position, but may include staff meals, accommodation or allowances, medical coverage, training, service benefits and hotel discounts. An F&B Sales Manager would typically work closely with culinary, banqueting, finance, revenue and front-office teams to grow the property’s food-and-beverage business.

Working in Malaysia

Malaysia offers hospitality opportunities in Kuala Lumpur as well as island and coastal destinations such as Penang, Langkawi, Kota Kinabalu and parts of Sabah. Hotels, resorts, restaurants, event venues and tourism companies regularly recruit sales, guest services, culinary and management professionals. The culture is multicultural, shaped by Malay, Chinese, Indian and indigenous communities, with strong traditions of respectful hospitality and diverse food. Lifestyle varies from busy city living to relaxed beach or island communities; living costs are generally moderate, though popular resort areas can be expensive. Foreign nationals normally need an employer-sponsored Employment Pass, with the company handling approval and immigration procedures. Candidates should confirm eligibility, contract terms, accommodation, insurance and relocation support before accepting an offer. Malaysia’s tropical climate, public transport in major cities and widespread English use make relocation relatively accessible.