Officer, Brands

Role summary

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The Officer, Brands role supports Shangri-La’s brand strategy, marketing communications and brand standards across the group. Typical requirements include a degree or diploma in marketing, communications, hospitality or a related field, along with relevant experience in brand management, public relations, digital content or hotel marketing. The candidate should have strong writing, coordination and presentation skills, commercial awareness, attention to detail and the ability to manage multiple deadlines. Experience working with agencies, properties and regional teams is valuable. Fluency in English is generally expected; Cantonese or Mandarin may be advantageous for a Hong Kong-based position. The role requires professionalism, creativity, teamwork and confidence working in a fast-paced, multicultural corporate environment.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for its Shangri-La Hotels and Resorts brand, recognised for personalised service, refined accommodation and distinctive destination experiences. Its portfolio also includes brands such as Kerry Hotels, JEN by Shangri-La and Traders Hotels. The company employs a multinational workforce across corporate offices and properties, with roles spanning hotel operations, commercial functions, technology, finance and guest experience. Shangri-La places strong emphasis on Asian hospitality, service excellence, employee development and responsible business practices. A Hong Kong corporate role may involve collaboration with hotels, regional offices, agencies and senior brand stakeholders across several markets.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing and regional corporate services. The city has a fast-paced, international culture combining Cantonese traditions, global business influences, excellent food and vibrant festivals. Although Hong Kong is a territory made up of Hong Kong Island, Kowloon and the New Territories, it is highly urbanised while still offering beaches, hiking trails and outlying islands. Public transport is efficient, and salaries can be attractive, though housing and daily expenses are high. Foreign professionals normally need an employment visa sponsored by their employer, with approval depending on qualifications, experience and the availability of a suitable job offer. Employers often assist with visa documentation and relocation guidance. New arrivals should arrange accommodation, health coverage, banking and an identity card soon after arrival. English is widely used in business, while Cantonese is valuable for everyday integration.