Marketing Coordinator (Emiratisation Program)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Coordinator supports marketing campaigns, content development, digital channels, promotional activities, public relations coordination, and preparation of marketing materials and reports. The role typically requires a degree or diploma in marketing, communications, hospitality, or a related field, along with strong written and spoken English, organization, creativity, and computer skills. Experience in hotel or luxury hospitality marketing is advantageous. As part of the Emiratisation Program, the candidate is expected to be a UAE national, demonstrate professionalism and cultural awareness, coordinate effectively with internal departments and external partners, meet deadlines, and maintain Shangri-La’s brand standards. Knowledge of social media, design tools, and digital marketing platforms may also be beneficial.

About the employer

Shangri-La Hotels and Resorts is a globally recognized luxury hospitality group founded in Hong Kong. The company operates hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. Shangri-La is known for warm Asian hospitality, personalized service, upscale accommodation, restaurants, wellness facilities, and distinctive guest experiences. Its properties in the United Arab Emirates serve business and leisure travelers and often provide extensive opportunities in hotel operations, food and beverage, events, sales, marketing, finance, and guest services. The company places emphasis on service excellence, employee development, cultural respect, teamwork, and professional standards. This coordinator position offers exposure to hotel marketing activities while supporting a well-established international luxury brand and contributing to the development of Emirati talent through the UAE’s Emiratisation initiatives.

Working in United Arab Emirates

The United Arab Emirates is not an island but a federation of seven emirates, with major employment hubs in Dubai, Abu Dhabi, and Ras Al Khaimah. Opportunities are strong in hospitality, tourism, aviation, retail, finance, technology, healthcare, and construction. The culture combines Islamic traditions, Emirati heritage, and a highly international population; respectful dress and conduct are expected. Lifestyle options range from beaches, desert activities, and shopping to restaurants, museums, and entertainment. The UAE generally has no personal income tax, although living costs, particularly rent, can be high. For most foreign employees, the employer arranges an employment visa, medical testing, Emirates ID, and work authorization. UAE nationals joining through Emiratisation programs normally have different residency requirements. Candidates should confirm housing, transport, insurance, leave, and other benefits in the employment offer before relocating.