Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and business units. Requirements typically include a bachelor’s degree in marketing, communications, business or a related discipline, with several years of experience in brand management, marketing, hospitality or a global consumer-facing organisation. The candidate should be commercially aware, highly organised and confident managing multiple stakeholders. Strong skills in strategic planning, market research, presentations, written communication and project coordination are expected. The role also requires attention to detail and the ability to protect brand consistency while adapting guidelines to local market needs. Experience with luxury hospitality, international brands or regional projects would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe and other international markets. Founded in 1971, the group is recognised for Asian-inspired service, warm hospitality and premium guest experiences. Its portfolio includes Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders Hotels, along with restaurants, residences and wellness facilities. The company employs a diverse international workforce and places emphasis on service excellence, responsible business practices, learning and career development. A corporate brand role supports the consistency and growth of these brands by helping shape positioning, standards, communications and long-term strategic direction across regions.

Working in Hong Kong

Hong Kong is a compact, highly connected city and island territory with strong opportunities in hospitality, finance, retail, technology, marketing and professional services. Its international business environment makes it suitable for candidates with regional or global experience, while Cantonese, Mandarin and English are widely used. Life combines dense urban districts, excellent public transport, international dining and shopping with beaches, hiking trails and outlying islands. Housing can be expensive, particularly in central areas, so many residents choose Kowloon or the New Territories for better value. Overseas professionals generally need an employment visa sponsored by their employer, with approval depending on qualifications, salary and the role’s relevance. New arrivals should arrange accommodation, insurance, banking and local identification after approval. Hong Kong offers efficient transport and a fast-paced lifestyle, but work hours and living costs may be demanding.